The General Data Protection Regulation (GDPR), which comes into force in May 2018, will give individuals greater protective frameworks around how their data is collected, shared, stored, and used – and brands must be able to respond in a way that retains consumer trust, says a leading lawyer.
The General Data Protection Regulation (GDPR), which comes into force in May 2018, will give individuals greater protective frameworks around how their data is collected, shared, stored, and used – and brands must be able to respond in a way that retains consumer trust, says a leading lawyer.
