Snapchat has made ad skipping a feature of the app — and that poses an existential question

NBA star Karl-Anthony Towns was shooting hoops a few weeks ago in a video shared on Snapchat Stories, the social-messaging video feature.

It all looked like a pretty typical Snapchat post — until he casually paused and turned to the camera, with it becoming clear that he was making a pitch for the sports drink Gatorade.

NBA star Karl-Anthony Towns was shooting hoops a few weeks ago in a video shared on Snapchat Stories, the social-messaging video feature.

It all looked like a pretty typical Snapchat post — until he casually paused and turned to the camera, with it becoming clear that he was making a pitch for the sports drink Gatorade.