Ad formats drive ad blocking

Adblocking usage in the US, at 18% of internet users, is significantly higher than the global average of 11%, according to a new report, which says usage is driven by specific problems with the delivery of online advertising and is not a rejection of digital advertising itself.

Adblocking usage in the US, at 18% of internet users, is significantly higher than the global average of 11%, according to a new report, which says usage is driven by specific problems with the delivery of online advertising and is not a rejection of digital advertising itself.