Lego Group is being forced to retrench after years as a toy-industry standout during which the Danish company leveraged its plastic brick sets and swiveled-arm characters with licensed films, video games and theme parks to double its annual revenue to $6 billion.
Lego Group is being forced to retrench after years as a toy-industry standout during which the Danish company leveraged its plastic brick sets and swiveled-arm characters with licensed films, video games and theme parks to double its annual revenue to $6 billion.