Amazon and Nike have partnered to help the apparel maker sell its shoes on the e-commerce giant’s website as a way to curb counterfeiting, according to Bloomberg. The deal is a big win for both companies. It gives Nike a better grip over regulating the sale of knockoffs from third-party sellers and official products bought wholesale by unlicensed distributors on Amazon.com. On the other end, the deal gives Amazon a sizable new source of revenue in the apparel and footwear market, both important sectors in a broader push from Amazon to make headway in clothing and fashion.
Amazon and Nike have partnered to help the apparel maker sell its shoes on the e-commerce giant’s website as a way to curb counterfeiting, according to Bloomberg. The deal is a big win for both companies. It gives Nike a better grip over regulating the sale of knockoffs from third-party sellers and official products bought wholesale by unlicensed distributors on Amazon.com. On the other end, the deal gives Amazon a sizable new source of revenue in the apparel and footwear market, both important sectors in a broader push from Amazon to make headway in clothing and fashion.
