Booting Up: Amazon reinventing retail

Amazon isn’t hard to predict if you follow the company’s machinations. The strategy has always been to earn market share at the cost of profit, and then innovate to peak efficiency, regardless of the human cost. Once you’ve obliterated the competition, you can charge whatever you want. Once you’ve replaced people with robots, you have new leverage to keep human salaries low.

Amazon isn’t hard to predict if you follow the company’s machinations. The strategy has always been to earn market share at the cost of profit, and then innovate to peak efficiency, regardless of the human cost. Once you’ve obliterated the competition, you can charge whatever you want. Once you’ve replaced people with robots, you have new leverage to keep human salaries low.