Brexit sparks data concerns for marketers

Last week’s European Commission position paper on the use and protection of personal data gathered in the UK prior to withdrawal coincided with new research which warned of “serious and unintended consequences for the EU economy” if the collection and use of data in digital advertising is restricted.

Last week’s European Commission position paper on the use and protection of personal data gathered in the UK prior to withdrawal coincided with new research which warned of “serious and unintended consequences for the EU economy” if the collection and use of data in digital advertising is restricted.