Marketers are turning their attention to Generation Z, as 16-19 year olds become a significant consumer force in their own right across many categories, but this mobile-first generation retains affection for traditional media, research shows.
Marketers are turning their attention to Generation Z, as 16-19 year olds become a significant consumer force in their own right across many categories, but this mobile-first generation retains affection for traditional media, research shows.
