TV accounts for 94% of UK video ads

TV accounted for 93.8% of video ads that were viewed in the UK in 2016, or the equivalent of 18 minutes and 53 seconds a day, the latest industry figures have revealed.

TV accounted for 93.8% of video ads that were viewed in the UK in 2016, or the equivalent of 18 minutes and 53 seconds a day, the latest industry figures have revealed.