YouTube Advertiser Exodus Highlights Perils of Online Ads

When Google acquired YouTube in 2006 for $1.65 billion, it was considered a pricey gamble, one made with the belief that an online service known for pirated videos and vapid user-generated content could appeal to major advertisers.

When Google acquired YouTube in 2006 for $1.65 billion, it was considered a pricey gamble, one made with the belief that an online service known for pirated videos and vapid user-generated content could appeal to major advertisers.