The coming year is likely to see many marketers investing in augmented reality (AR) and virtual reality (VR), but before they do so, they should consider how to measure benefits against objectives, according to a Warc report.
The coming year is likely to see many marketers investing in augmented reality (AR) and virtual reality (VR), but before they do so, they should consider how to measure benefits against objectives, according to a Warc report.
